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Learn more about Email Marketing


What is email marketing?

Email marketing is a form of direct selling that uses email to deliver business or fundraising messages to its audience. In broad terms, every email sent to a potential or current customer can be considered email marketing.

Email marketing The use of email in marketing campaigns to promote business products and services and to inspire customer loyalty. Email marketing is a form of marketing that lets customers on your email list know about new products, discounts, and other services. It can use a combination of text and images to give your audience a sense of brand value, or to keep them engaged between purchases. It can be anything in between. SendPalm can help you design, build and optimize your email marketing to get the best ROI in your marketing plan.

Why email marketing, and what can it do for you?

  • Disseminate information to a wide range of specific customers at relatively low cost, and tap into more potential customers.
  • Email marketing is cheaper and more effective than investing in other media such as direct mail, TV marketing or print flyers.
  • Accurate ROI can be tracked. Email marketing is often rated second only to search as the most effective online marketing strategy.
  • It is real-time, taking only seconds or minutes for an email to reach the recipient, compared to traditional mail advertising.
  • It allows ads and campaigns to deliver messages to its viewers, whereas sites have to wait for customers.
  • Easy to track. Users can be tracked by using Around email, submissions back, subscription termination, reading feedback, click rate and so on. These can help analyze the reasons for advertising failure or success, so as to improve the campaign.
  • Making repeated purchases affordable and automated for the business.
  • The sponsor may contact a large number of pre-agreed subscribers by email to communicate with them on topics of interest.
  • Environmental protection and green appeal -- E-mail marketing without consuming paper.

Why do we recommend SendPalm?

That's because we can definitely make your email marketing easier. Create effective email marketing, expand your audience, grow your brand, and increase sales with SendPalm's easy-to-use digital marketing platform. SendPalm gives you the online marketing tools you need, so you can send more emails, sell more products, and get more customers in less time. SendPalm is also the highest-ranked email marketing platform created specifically for Shopify.

Which industries need email marketing more?

At this very moment, you may have hundreds or thousands of unopened marketing emails in your inbox. Email marketing is one of the most important channels for digital marketers, and since lock-in began, it has become even more important as email replaces face-to-face contact with consumers.

Most brands' email strategies can be summarized as quantity over quality, so these industries will need email marketing more:

1. The retail

Many big retail brands use large amounts of data to send targeted, relevant email updates. Retail uses both implicit and explicit data to drive engagement, and has the highest year-over-year growth in website traffic via email, driving conversion rates.

Financial services

Email marketing can help them see traffic from email increase and benefit from the highest open rates of any industry. Financial services marketers can push timely, targeted email content from their extensive customer account data.

3. Travel and hospitality

As one of the hardest-hit brands in the pandemic, rapidly adapting travel and hotel brands have been able to achieve relative success in email marketing. The industry has the second highest number of open emails but fails to drive traffic to websites and other industries. Top brands have found ways to provide value to customers virtually or safely, often in the form of free shipping or curbside pickup. Once people start eating more in person, Chili's (the No. 1 travel and hospitality brand) sends follow-up emails to customers after each visit, rewarding them with free appetizers or desserts on their next visit.

4. Manufacturing and natural resources

Manufacturing and natural resources brands often struggle to gather the necessary customer data, but industry leaders have adopted some strategies from their B2C peers. Using the data they have to target specific customers, top brands have achieved email opening rates comparable to their travel and hospitality peers. Milwaukee Tools, one of the industry's top brands, uses data collection forms on its brand website to locate specific transactions in its emails and drive traffic back to its site.

5. Consumer goods

Consumer goods also face an uphill battle due to a relative lack of first-party customer data and proprietary commercial channels. Marketers in this sector have the lowest email opening rate of any industry, and traffic is down year over year. However, top brands also mimic B2C brands by offering customer accounts to collect data such as purchase history.

6. Health care

Health care ranked lowest overall. Despite leading other industries, brands in this sector have the lowest mobile optimization rates. Healthcare marketers have been largely unsuccessful in driving traffic from email to websites, but top brands have been able to push educational and targeted content that resonates with subscribers during a pandemic.


How to Get Started?

First of all, before you use SendPalm, you need to register a free account or choose the package you need.

After registering and logging in, you will enter your personal account screen. Start your email marketing by finding the feature list on the left-hand side of the page.


The first item on the list of features is' Dashboard '. 'Dashboard' is more than just a tool to keep track of all the emails you send in a month; This is a complete analysis suite that allows you to see the overall performance of your email. Built-in analytics tools will track email opened rate, clicked rate, bounced rate and more, proving a return on your email investment.

You'll also have a linear icon that tracks the number of new contacts on your account over the past 30 days. This will help you better develop your email marketing plan.

How to create an audience list

Email list segmentation is a technique used by email marketers to send highly targeted emails by dividing their lists into smaller groups or "segments". So how do we create an audience list in SendPalm's account?

First, you need to go to 'Import Contacts' in the top right corner of your personal account screen, click on it and select ‘Import CSV File'.

It should be noted that before you create a new audience list, you need to prepare a CSV file with your customers' email addresses.

The pop-up window allows you to enter the name of the new audience list and upload your CVS file to the box below. Once you've done, you can click on 'Import to List' in the lower right corner to upload customer information.

Then you will get a dashboard with the name you just named, and this is your audience list,for example I named the list ‘Sale Leads’.

You can click on the name of the Audience list to see Email verification results, or you can see from the dashboard which are VailD, Unknown, Invaild, Risky Email, and so on.

For emails that you want to Remove from the list, you can tick the little box in front of the email and click 'Remove Contacts' to Remove them.

How to launch an email campaign

In fact, 40 percent of B2B marketers say email newsletters are critical to their content marketing success, and 73 percent of millennials prefer to communicate with businesses via email. So learning how to launch an email campaign is crucial.

Check out the 'Email Campaogns' option on the left-hand side of your personal account page.

Click on 'New Email Campaign'

After opening the new page, you can name your activity's Theme and select our preset template, but before that, you need to click the button in the upper right corner to complete the Theme Setting for your activity.

In the Theme Setting, you need to complete and save your email campaign's basic information, such as username, company name, sender domain, link(web&social account link), etc

Once you're done with Settings, select the template you want, and then you can start designing your email campaign

The design panel here has everything you want, and the drag-and-drop Smart Editor lets you create your design in just a few minutes. After designing your newsletter you can click on the "Test&Preview" button in the upper right corner to send a test email and preview the effects of the newsletter.

Once you are completely satisfied with your design you also need to select single lists you need to send in, email verification status, and other information. When everything is ready, press 'Send Campaign' to Send your Campaign!!

How to set up the Pop-up form campaign?

Pop-up ads are nothing new to the Internet, but if you think you're seeing more than ads, you're right. Almost every website you visit these days has some sort of pop-up call to action. Whether signing up for newsletters or blogs; or downloading from websites, pop-ups are everywhere.

If you're considering adding a pop-up to your site or email, Sendpalm can help you easily create a pop-up campaign in a few minutes.

Start by selecting the 'List&sign-up Form' option in the list of options

Then select an audience list for which you want to set up a pop-up campaign, click the name of it and open it.

Then find the Subscriber Pop-up Form area in the Audience list and click the Settings button to start.


On a new page like the one below, you can set up and design your pop-up campaign whatever you like!

As you can see, in the Settings list on the right hand side of the page, you can change the List name, toggle our pre-set pop-up template, select your favorite color Palattes, and more. In addition, you can modify everything related to the Pop-up campaign for the best effect, For example, pop up on screen position, after x seconds or webpage x% of webpage to show the pop up, etc.

And on the right is the preview of your pop-up form. Every time you change the Settings in the Settings list on the left, you can see them in preview on the right, making your design more precise.

In addition to the sign-up form, you can also set the page for successful registration.


When you have finished setting up and designing your pop-up form, click the 'Save Settings &Preview' button.

Then on the new screen you can copy the URL to preview your pop-up in the web page, and you can copy the pop-up form code to your website. Finally, you can browser your own website to test whether pop-up Form is working properly.

Shopify Intergration

Sell smarter with automated, personalized marketing by syncing your Shopify customers, orders, and products to SendPalm.

Use marketing automation to deliver relevant content based on behavior. Alert customers to discarded shopping carts in your Shopify store, win back lost customers with new promotions, and track them after sales with personalized suggestions.

By connecting the Shopify store to SendPalm, you can collect and organize all your contacts in one place. This makes it easier to organize them through validation and segmentation, and to send the right message to the right audience.


Email New Audience API

  • We know how to deliver email

SendPalm has an advanced delivery infrastructure and a smart delivery team. We’ll get your email where it needs to go so you can focus on running your business.

  • We’ll handle the technical stuff, you’ll get more opens and clicks

SendPalm makes it easy for you to send your email without worrying about any of the technical details. Sure, we offer built-in domain authentication, bounce management, reports from Internet Service Provider feedback loops and allowlists, and hundreds of IP addresses across multiple data centers, but all you need to remember is that we’ll help more of your email reach inboxes, which means you’ll see higher open rates and more click-throughs.