All the ways you can automate your marketing
Connect with your customers and drive growth with email automations. SendPalm can easily set up single-step automations or build scalable, adaptable customer journeys that reach your customer when they expect to hear from you.
This makes your interactions with them richer—and more profitable. Eighty percent of customers are more likely to buy from brands that offer customized and relevant experiences, according to a 2018 report.
Being strategic with your marketing communications isn’t just about reaching out to your contacts repeatedly—it’s about considering and mapping out when interacting with potential shoppers or customers will be most meaningful.
Automation solutions are becoming more prevalent in digital marketing, helping marketers be more efficient. And by automating some of the manual, repetitive tasks that they normally have to do themselves, they’re able to focus on the more rewarding aspects of their work and the strategic side of lead nurturing and customer retention.
Marketing automation can help you save time, improve engagement, optimize your marketing and benefit your bottom line with workflow automation. It gives your customers personalized attention with thoughtful, authentic messages that sound like you’re writing to a friend, whether you have a hundred fans or millions of them. You can use merge tags in an email so that it starts with the customer’s name, for example, or you can reach out to people on big days like birthdays.
Email marketing software to reach your audience
Create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers — SendPalm provides the toolkit to meet your email marketing needs.
Connect your Shopify store with SendPalm Campaigns and send purchase followups to increase sales, trigger abandoned cart messages for unfinished purchases, and inform customers about your store’s promotional discounts.
Email marketing automation allows you to automatically generate more leads, increase revenue, and retain customers without manually managing your email marketing program. 30 percent of professionals surveyed said the biggest benefit of marketing automation was the time it saved them. Which uses A.I. to further automate email marketing to maximize ecommerce sales and send personalized emails to every customer.”.
While regular email marketing allows you to manually reach your customers directly, email marketing automation takes it a step further by allowing you to send more relevant emails to specific customers based on their behavior. The best part? Automation doesn’t require manual work from you, so even though your emails are more relevant, they require less effort to maintain.
The best place to start with email automation is an automated welcome email series. This will automatically trigger a series of emails for every new subscriber that introduces your business and gets them excited about your offerings. After your welcome series, you can start creating more automated email campaigns.